top of page


Rock 'n Retail, LLC is an Independent Music Marketing, Social Media Marketing, Sales, Promotions & PR Agency for physical products sold at traditional retail.   
Division Web 'n Retail provides similar services for products sold online while embracing the latest new media technology
. They are experts at music marketing.

how to market music

The President of Rock 'n Retail since 1991 (a.k.a. Rock and Retail), and the online music marketing division, Web 'n Retail;  Gale Rosenberg has over 30 years of Music Marketing experience including positions held at J. Walter Thompson Advertising, Orenstein/Savage Advertising, Billboard Magazine, Mix Magazine, ABC & MCA Records, PolyGram Distribution and Wherehouse Entertainment Corporation.  She is an instructor at UCLA Extension on the subject of "Entrepreneurship of the Independent Musician" as well as a guest lecturer at UCLA & Loyola Marymount University on the subject of Viral/Social Media Marketing.  She attended San Diego State University with a major in Journalism and a minor in Advertising.

music advertising

ROCK 'n RETAIL, LLC  (Traditional Music Marketing & PR)
Rock 'n Retail Marketing celebrated its 20 year anniversary in 2011, having marketed over 250 music releases, books, jewelry and other physical products at retail. Rock 'n Retail provides clients with muscle by exploiting all opportunities in the retail market as well as methods to drive traffic to buy a given product.  This includes:  Sales, Marketing, Promotions and PR.  These services break down further into setting up in-stores, other events, retail buyer eblasts, media buying, traditional PR, premiums, displays, digital display exposure, tracking consumers and more.  Rock 'n Retail has an Industry wide reputation as a creative company that delivers over and above their promise, on time, on budget and with a continually impressive ROI.

WEB 'n RETAIL  (Viral Music Marketing & PR)
Web 'n Retail is the online music marketing and social media marketing division of Rock 'n Retail.  A pioneer in viral music marketing, in 1994 Web 'n Retail (a.k.a. Web and Retail) launched the second CD store ever online, coupled with their music reality show "Rock the Strip".  The site was hosted by Nina Blackwood (MTV) and was the first Billboard chart reporter ever, for online sales.  Web 'n Retail mirrors the strength and programs that Rock 'n Retail built for traditional retail  to drive traffic to retail but specifically online. The division's music marketing services include: Streaming Promotions, Video Marketing Services, PR Services, Social Media Services, SEO Services, Viral Blogging, Mobile App Blogging, eBlasts and Music Licensing services. Web 'n Retail has been responsible for  hundreds music marketing campaigns for events, record labels, independent artists, DVDs, music distributors, mobile Apps, websites, motivational speakers and more.

bottom of page