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Music Marketing & PR
Serving the Needs of The Music Industry for Over 30 Years!
Web 'n Retail's
CASE STUDY
“Gale [sic..Web 'n Retail] uses her old school approach to new school technology and language. Web 'n Retail offers a number of must have services for any artist, Indie or label. The company has grit, and gets results”
– Joey Alkes, Vast Image Management
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: Sayed Sabrina
Track: "Goodie 2 Shoes"
Genre: Rock, Funk, Soul
Length of Campaign: 12 weeks
Campaign Selected: 1,000,000 Followers
Exposure to # Of Followers: 1,419,401
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 45
% Increase in Spotify Streams: 3,538,200%
% Increase in Spotify Listeners: 2,337,400%
% Increase in Spotify Saves: 5,507%
% Increase in Spotify Followers: 311%
% Increase in Spotify Playlists: 4,500%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 72 (+27 during this period)
% Increase in Spotify Streams: 8,170,000%
% Increase in Spotify Listeners: 4,720,000%
% Increase in Spotify Saves: 210,000%
% Increase in Spotify Followers: 2,011%
% Increase in Spotify Playlists: 7,200%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
"Step Back” Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 0 23,375 + 23,375 + 2,337,400%
Total Streams 0 35,382 + 35,382 + 3,538,200%
Total Saves 0 585 + 585 + 5,507%
Total Followers 9 37 + 28 + 311%
Total Playlists Added 0 45 + 45 + 4,500%
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SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
"Step Back” Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 0 47,200 + 47,200 + 4,720,000%
Total Streams 0 81,700 + 81,700 + 8,170,000%
Total Saves 0 2,100 + 2,100 + 210,000%
Total Followers 9 190 + 181 + 2,011%
Total Playlists Added 0 72 + 72 + 7,200%
