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Music Marketing & PR
Serving the Needs of The Music Industry for Over 30 Years!
Web 'n Retail's
CASE STUDY
" A true pleasure working with you and your team. You delivered nearly double the 300K combined playlist followers that we ordered! Great job! Thanks so much! More to come!" - Tom & the TC Music Crew
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: Tatiana Owens
Track: "Glow"
Genre: EDM, R&B, Funk
Length of Campaign: 12 weeks
Campaign Selected: 200,000 Followers
Exposure to # Of Followers: 258,284
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 18
% Increase in Spotify Streams: 18,606%
% Increase in Spotify Listeners: 204,650%
% Increase in Spotify Saves: 3,200%
% Increase in Spotify Followers: 2%
% Increase in Spotify Playlists: 4,400%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 44 (+26 during this period)
% Increase in Spotify Streams: 47,889%
% Increase in Spotify Listeners: 500,450%
% Increase in Spotify Saves: 120,900%
% Increase in Spotify Followers: 4.62%
% Increase in Spotify Playlists: 4,400%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
"Glow” Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 2 4,095 + 4,093 + 204,650%
Total Streams 65 12,159 + 12,094 + 18,606%
Total Saves 1 33 + 32 + 3,200%
Total Followers 303 309 + 6 + 2%
Total Playlists Added 0 18 + 18 + 4,400%
SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
"Glow” Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 2 10,011 + 10,009 + 500,450%
Total Streams 65 31,193 + 31,128 + 47,889%
Total Saves 1 1,210 + 1,209 + 120,900%
Total Followers 303 317 + 14 + 4.62%
Total Playlists Added 0 44 + 44 + 4,400%
