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Music Marketing & PR
Serving the Needs of The Music Industry for Over 30 Years!
Web 'n Retail's
CASE STUDY
“Gale [sic..Web 'n Retail] uses her old school approach to new school technology and language. Web 'n Retail offers a number of must have services for any artist, Indie or label. The company has grit, and gets results”
– Joey Alkes, Vast Image Management
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: Asher Knight
Track: "StepBack"
Genre: Pop
Length of Campaign: 12 weeks
Campaign Selected: 1,000,000 Followers
Exposure to # Of Followers: 2,434,644
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 21
% Increase in Spotify Streams: 37%
% Increase in Spotify Listeners: 730%
% Increase in Spotify Saves: 154%
% Increase in Spotify Followers: 0.28%
% Increase in Spotify Playlists: 2,100%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 139 (+118 during this period)
% Increase in Spotify Streams: 69%
% Increase in Spotify Listeners: 834%
% Increase in Spotify Saves: 208%
% Increase in Spotify Followers: 5.74%
% Increase in Spotify Playlists: 13,900%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
"Step Back” Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 23,537 195,333 + 171,796 + 730%
Total Streams 201,444 276,373 + 74,929 + 37%
Total Saves 2,169 5,507 + 3,338 + 154%
Total Followers 10,782 10,812 + 30 + 0.28%
Total Playlists Added 0 21 + 21 + 2,100%
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SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
"Step Back” Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 23,537 219,782 + 196,245 + 834%
Total Streams 201,444 341,365 + 139,921 + 69%
Total Saves 2,169 5,507 + 3,338 + 208%
Total Followers 10,782 11,400 + 618 + 5.74%
Total Playlists Added 0 139 + 139 + 13,900%
