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Music Marketing & PR
Serving the Needs of The Music Industry for Over 30 Years!
Web 'n Retail's
CASE STUDY
"...recently I tried Web 'n Retail's primary Spotify campaign and once that ended, became their willing "guinea pig" for a new Spotify option they were testing (placement on Collaborative playlists). As a result I've had 6 months of continually impressive Spotify results at really reasonable rates. After working with many other firms in the past, I'm so grateful to have a firm I can truly count on for results."
- Eileen Carey, Recording Artist
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: Eileen Carey
Track: "Anything That Reminds Me of You"
Genre: Country
Length of Campaign: 12 Weeks
Campaign Selected: 300,000 Playlist Followers
Exposure to # Of Playlist Followers: 322,048
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 21
% Increase in Spotify Streams: 105,100%
% Increase in Spotify Listeners: 26,567%
% Increase in Spotify Saves: 525%
% Increase in Spotify Followers: 1%
% Increase in Spotify Playlists: 21,000%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 43 (+22 playlists during this period)
% Increase in Spotify Streams: 173,500%
% Increase in Spotify Listeners: 41,011%
% Increase in Spotify Saves: 737.5%
% Increase in Spotify Followers: 2%
% Increase in Spotify Playlists: 43,000%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
Anything That Reminds Me of You Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 18 4,800 + 4,782 + 26,567%
Total Streams 25 26,300 + 26,275 + 105,100%
Total Saves 8 50 + 42 + 525%
Total Followers 295 298 + 3 + 1%
Total Playlists Added 0 21 + 21 + 21,000%
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SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
Anything That Reminds Me of You Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 18 7,400 + 7,382 + 41,011%
Total Streams 25 43,400 + 43,375 + 173,500%
Total Saves 8 67 + 59 + 737.5%
Total Followers 295 302 + 7 + 2%
Total Playlists Added 0 43 + 43 + 43,000%
