MUSIC MARKETING &
PR CAMPAIGN ACHIEVED

 

Total Possible Google* Impressions = 7,394,504

* Does not include impressions from Traditional PR or Viral Blogging

 

GOOGLE 1st PAGE, PAGE RANK ACHIEVEMENTS

Weeks 1 & 2:  

• PR #1,2 3, 4 & 5 out of 78,300 results

• PR# 1, 3 & 4 Out of 81,000 RESULTS

Weeks 3 & 4:

• PR# 1, 2, 3 & 4 Out of 9,810 RESULTS

• PR# 1, 4, 6, 7, 8 & 9 Out of 9,070 RESULTS

Weeks 5 & 6:

• PR# 1, 2, 3 & 4 Out of 1,480 RESULTS

• PR# 1, 2, 3, 6 & 7 Out of 3,060 RESULTS

Weeks 7 & 8:

• PR# 0 Out of 9,560 RESULTS

• PR# 0 Out of 145,000 RESULTS

• PR# 1 & 9 Out of 60,000 RESULTS

• PR# 1, 2 & 3 Out of 12,700 RESULTS

Weeks 9 & 10:

• PR# 1, 3, 6 & 9 Out of 61,500 RESULTS

• PR# 1, 2, 4, 5, 6, 7 & 10 Out of 1,270 RESULTS

• PR# 1, 2, 3 & 4 Out of 2,770 RESULTS

• PR# 1 & 2 Out of 29,100 RESULTS

Weeks 11 & 12:

• PR# 1, 2 & 3 Out of 426,000 RESULTS

• PR# 0 Out of 70,700 RESULTS

• PR# 0 Out of 130,000 RESULTS

• PR# 1 & 2 Out of 11,200 RESULTS

Weeks 13 & 14:

• PR# 1, 2, 3, 4, 5, 6, 7, 8, 9 & 10 Out of 42,700 RESULTS

Weeks 15 & 16:

• PR# 1, 2, 3, 4, 5, 6, 7, 9 & 10 Out of 44,200 RESULTS

 

Traditional PR Coverage

 

TV APPEARANCES:

Palm Springs, CA

• KESQ-CBS TV “Eye on The Desert” 15 minute live segment

 

RADIO INTERVIEWS:
Los Angeles & San Bernardino Counties, CA

• KVCR/NPR radio - David Fleming show - Ran 2x on each

-  All Things Considered Show
-  The Morning show – Ran twice

 

PRINT COVERAGE:
San Fernando Valley, CA

• Studio City Lifestyle Magazine

• Valley Scene Magazine

 

ONLINE COVERAGE:
National

• Amused Now

• DuctTapeWeddingRing Blog

• WeddingThingz.com

• FlippinMusic.com

• FlippinTunes.com

       +FlippnMusic Facebook/4,500 friends &
       (4)  FlippnMedia.n Google+ groups (360,000
        members total)

• KUAI 3

• MusicEyes

• Music News Atlanta

• Music News Chicago

• Music News Los Angeles

• Music News Miami

• Music News San Francisco

• Ray Drummond News

• The Mighty Imperials

• TuneTappin.com

• TalkinTunes.com

• Top40charts       

Directory Submissions

• Deaf Directory

• GigMasters

• Music Directory

• Fairytale Endeavours

• Musician's Page

• MyWedding .com

• PartyPop

• Weddings Online

• Yelp

eBlasts

PHASE 1 & 2 - Branding & PR (7 eblasts)

AVG OPENS  = 18%        
AVG CLICK-THROUGHS =  1%

PHASE 3 - Booking only (17 eblasts)
AVG OPENS  = 16%        
AVG CLICK-THROUGHS =  6%

 

{ Jimmy Dale }
 

Jazz Artist

 

Online Marketing & PR Campaign Results

 

PHASE 1 - BRANDING AND BOOKING AWARENESS

Web 'n Retail Provided Viral Blogging and Social Media Management for Facebook & ReverbNation for 3 months

PHASE 2 - BRANDING & PR
We then added Online PR (Press Postings and eBlasts) & Traditional PR  (Booking appearances and interviews on Television, NPR/Public Radio, Print and Online) to the mix, for an additional 3 months. We worked 2 Markets of Residency Gigs in Palm Desert and Studio City (in Los Angeles/San Fernando Valley). 

 

PHASE 3 - BOOKING  AWARENESS
We developed eBlasts and and sent to custom developed databases of locations within driving distance of his 2 residency gigs, to obtain bookings.  We targeted Parrotheads (for his Buffet Cover Band), Country Clubs, Event Planners & Wedding Planners (for his Cover Band).  We sent each of the 4 eBlasts out each month for 3 months.