{
Music Marketing & PR
}
Serving the Needs of The Music Industry for Over 30 Years!
Web 'n Retail's
CASE STUDY
"As a tool for developing artists, the results we've seen with Web 'n Retail's Spotify Playlist Placement campaign have significantly increased impressions of our singles, streams, listeners and saves. The fact that they market each single for a full 12 weeks in a variety of different ways on Spotify helps give my budget and my campaigns long legs.”
- Jim Martone/The Suitable Group
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: Leslie Cours Mather
Track: "We Are America"
Genre: Pop/Singer-Songwriter
Length of Campaign: 12 Weeks
Campaign Selected: 200,000 Playlist Followers
Exposure to # Of Playlist Followers: 269,311
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 30
% Increase in Spotify Streams: 13,310%
% Increase in Spotify Listeners: 5,757%
% Increase in Spotify Saves: 1,304%
% Increase in Spotify Followers: 39%
% Increase in Spotify Playlists: 500%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 41 (+19 during this period)
% Increase in Spotify Streams: 55,791%
% Increase in Spotify Listeners: 12,900%
% Increase in Spotify Saves: 1,812%
% Increase in Spotify Followers: 58%
% Increase in Spotify Playlists: 720%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
We Are America” Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 70 4,100 + 4,030 + 5,857%
Total Streams 129 17,300 + 17,171 + 13,310%
Total Saves 25 351 + 326 + 1,410%
Total Followers 100 111 + 11 + 11%
Total Playlists Added: 5 30 + 25 + 500%
SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
We Are America” Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 70 9,100 + 9,030 + 12,900%
Total Streams 129 72,100 + 71,971 + 55,791%
Total Saves 25 478 + 453 + 1,812%
Total Followers 100 158 + 58 + 58%
Total Playlists Added: 5 41 + 36 + 720%
