{
Music Marketing & PR
}
Serving the Needs of The Music Industry for Over 30 Years!
Web 'n Retail's
CASE STUDY
“Gale [sic..Web 'n Retail] uses her old school approach to new school technology and language. Web 'n Retail offers a number of must have services for any artist, Indie or label. The company has grit, and gets results”
– Joey Alkes, Vast Image Management
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: Brian McShea and The Sidemen
Track: "We Don't Wanna Hear About It"
Genre: Rock, Soul
Length of Campaign: 12 weeks
Campaign Selected: 200,000 Followers
Exposure to # Of Followers: 337,433
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 86
% Increase in Spotify Streams: 1,140,000%
% Increase in Spotify Listeners: 650,000%
% Increase in Spotify Saves: 17,700%
% Increase in Spotify Followers: 467%
% Increase in Spotify Playlists: 8,600%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 103 (+17 during this period)
% Increase in Spotify Streams: 1,470,000%
% Increase in Spotify Listeners: 71,000%
% Increase in Spotify Saves: 177%
% Increase in Spotify Followers: 533%
% Increase in Spotify Playlists: 10,300%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
"We Don't Wanna Hear About It” Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 0 6,500 + 6,500 + 650,000%
Total Streams 0 11,400 + 11,400 + 1,140,000%
Total Saves 0 177 + 177 + 17,700%
Total Followers 6 34 + 28 + 467%
Total Playlists Added 0 86 + 86 + 8,600
SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
"We Don't Wanna Hear About It” Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 0 7,100 + 7,100 + 71,000%
Total Streams 0 14,700 + 14,700 + 1,470,000%
Total Saves 0 195 + 195 + 19,500%
Total Followers 6 38 + 32 + 533%
Total Playlists Added 0 103 + 103 + 10,300
59,362 & 57,903 Followers
13,438 & 19,393 Followers
29,035 & 19,383 Followers