{
Music Marketing & PR
}
Serving the Needs of The Music Industry for Over 30 Years!
Web 'n Retail's
CASE STUDY
Campaign Option #1
CAMPAIGN TRACK STATS
Artist: Kristy Chmura
Track: "Are You for Real?"
Genre: Adult Contemporary & Singer/Songwriter
Length of Campaign: 12 Weeks
Campaign Selected: 200,000 Playlist Followers
Exposure to # Of Playlists Followers: 201,928
FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
# Of Playlists Added: 7
% Increase in Spotify Streams: 4,985%
% Increase in Spotify Listeners: 5,284%
% Increase in Spotify Saves: 7,100%
% Increase in Spotify Followers: 0%
% Increase in Spotify Playlists: 700%
LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENT PERIOD)
# Of Playlists Added: 15 (+8 During This Period)
% Increase in Spotify Streams: 15,154%
% Increase in Spotify Listeners: 19,900%
% Increase in Spotify Saves: 9,700%
% Increase in Spotify Followers: 0%
% Increase in Spotify Playlists: 1,500%
SPOTIFY TRACK: FIRST 6 WEEKS (INITIAL PLAYLIST PLACEMENT PERIOD)
Are You For Real Start Date End Date +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 26 1,400 + 1,374 + 5,284%
Total Streams 59 3,000 + 2,941 + 4,985%
Total Saves 0 71 + 71 + 7,100%
Total Followers 35 35 + 0 + 0%
Total Playlists Added 0 7 +7 + 700%
SPOTIFY TRACK: LAST 6 WEEKS (POST-PLACEMENT SUPPLEMENTS PERIOD)
Are You For Real Start Date 6 Weeks After +/- Since Start Date % Increase Since Start Date
Total Monthly Listeners 26 5,200 + 5,174 + 19,900%
Total Streams 59 9,000 + 8,942 + 15,154%
Total Saves 0 97 + 97 + 9,700%
Total Followers 35 35 + 0 + 0%
Total Playlists Added 0 15 +15 + 1,500%
